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Topic: What kind of support is needed for temporary/public projects?
Replies: 9   Pages: 1   Last Post: Oct 30, 2005 3:38 PM by: Jimmy longoria

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Helena Keeffe

Posts: 6
From: Minneapolis, MN
Registered: Jun 10, 2003
What kind of support is needed for temporary/public projects?
Posted: Jun 14, 2003 8:00 PM
  Reply

It seems that it is difficult to create enthusiasm or even awareness of projects which exist outside the gallery when they do happen. The bigger problem, however, is that there doesn't seem to be much motivation for artists to pursue this mode. Personally it is a much more exciting avenue for me as an artist, and yet I still put more effort into gallery shows. I think this is partly due to difficulty breaking from the norm, and I think it has to due with a lack of momentum or something concrete to join with (+acknowledgement?). I believe that a support system would encourage more work to happen outside the gallery.


Colin Rusch

Posts: 1,435
Registered: Oct 16, 2002
Re: What kind of support is needed for temporary/public projects?
Posted: Jun 14, 2003 8:57 PM
  Reply

Hi Helena,

I like this topic. Where does art exist? What does it need to thrive in non-traditional venues? In the dance world, people who present work in theaters get more support and respect than those who don't. But, as the form grapples with the question of relevance in today's world, most of the important venues for dancing are not theaters. If the purpose of these discussions is to find ways to make the arts healthier in our communities, the infrastructure piece is essential.

Two big concerns are having a consistent presence and focussing energy. People need to know when, where, and how to engage with the work. Web sites can go a long way to helping get people oriented, i.e. getting them to the right place and at the right time, for projects that move around spatially. The consolidating energy piece is more complex. I think we've all had the experience of going to concerts in small venues and big venues. 40 people can make some spaces feel totally charge. 40 people in a large space like Target Center feels empty. The experiences are completely different. That type of energy is important for most performance work. It raises the question of not only getting someone's attention, but how you get that attention. Then, once you have the attention, how do you direct it.

In the last year, I've started thinking about my work as situation specific performance. The language around site specific work or temporary or public art doesn't take into account for all of the variables involved. It also misses the point that, as artists in general, we are facilitators of experiences, not just the creators of things. When we look at how to develop infrastructure for work that lives outside traditional venues, I think we would be prudent to consider what supports and nourishes work that concerns itself with situations.

Colin

Guest
Forms of promotion for temporary public projects
Posted: Jun 15, 2003 3:12 PM
  Reply

I've compiled a few things we talked about during our first and second meeting. . .

It seems we all agree that centering the support for temporary projects (and building in an aspect of consistancy/ predictability) would be a win/win on all fronts: The artists are supported in setting deadlines for their projects, and the awareness of their projects is heightened. The potential (art-interested) audience is informed about these projects. . and are given the opportunity to have a look (quick, have a look. . it's temporary!).

Based on some of our discussions, i think these are the best options for promotion currently available to us.

email: The main advantage of email announcements is that they're free and most people have access to email. I've developed a few guidelines that i think increase effectiveness:

1. Keeping emails short. email announcements with lots of info overwhelm (generally too much for most people to be interested in).
2. One email a month (as a general guideline). less likely people will ignore it.
3. Promote collectively. All four of us could develop lists of people who are 'important' in one way or another. . close friends, specific supporters etc. .and then we can email a copy/pasted message to them one at a time. (being careful to not send twice to the same person) this makes it personal and is also a nice way to divide labor.

website: Sharing info (dates, descriptions etc) is one of the most commonly used functions of a website, and like email it's relatively inexpensive to maintain. Again, a few things to consider

1. the priority is the info, so it seems like it would be the first thing a visitor sees (and maybe the only thing on the front page). . organize it as minimally, clearly and simply as possible. any other site depth (image documentation, archive etc) can link from there. . .
2. lots of images. in my experience, i mostly go to websites after seeing a link in an email. . . and i'm wanting to see/know more about the event.

postcards/posters: I think screen printing a promotion piece that could serve as a poster and a postcard. . .(would be cut in half for a postcard) Screen printed cards have a nice hand-made look that stands out of the 4 color mailings most people get. . . And, because Helena and i have access to a print shop, it should also save costs.

An idea we had for a way to cut the cost of postage is to find support from a local non-profit who would be willing to allow us to use their USPS Id Number for a discounted rate.

- - -

Other thoughts re promotion. . . are to ask a local college radio station to mention the project, screen print t-shirts with promo-info and pass them out to your friends, stickers in bathrooms around town, publicity stunt that spark the word of mouth chain and/or get lots of press, ask a non-profit to add the projects to their calendar of events, make an announcement during a widely attended public event. . .etc

Helena Keeffe

Posts: 6
From: Minneapolis, MN
Registered: Jun 10, 2003
Response from Rob Blackson (Curator / New York)
Posted: Jun 17, 2003 10:42 AM
  Reply

Dear Helena and assorted others.

This is a big issue and one I am thinking about too.  From my own experience of putting stuff together I often find that putting work outside the gallery context diffuses my responsibility.  Inside the white cube's incubator of art lingo and looking, the parameters of the discussion are pretty curbed to a specific line of questioning.  Outside this space the audience becomes more pivotal because there is such a diversity (weasel word) of interests that it is hard to guage who will have a reaction and how they will make that reaction known.  To create a forum for enthusiasm and appreciation or awareness, I found that my most successful projects directly involve people that I want to get to know outside this arty lingo.  By collaborating with others they feel implicated and invested and a sense of responsibility and pride trickles out that becomes contagious.  But, because, as you say, you put a lot of effort into the gallery work, we, or at least I, have to remind myself if my primary allegiance is to 'art' or social concerns, because the way I was taught art was not very involved with the social aspects of artistic production, so in many ways I still find combining these discussions very difficult.  I don't know if this is helpful.  I hope more people enter into this discussion...

Colin Rusch

Posts: 1,435
Registered: Oct 16, 2002
Re: Forms of promotion for temporary public projects
Posted: Jun 17, 2003 10:56 AM
  Reply

Hey Everyone,

This is great. To Jo's list, I would add building relationships with the writers who are covering the arts. There is a critic posting in the forums and from what I can tell, he is constantly looking for stories and interesting conversation. Rather than a publicity stunt, you might be able to get regular coverage.

Colin

Helena Keeffe

Posts: 6
From: Minneapolis, MN
Registered: Jun 10, 2003
Response from Michael Godfrey (Artist/Designer, Mpls)
Posted: Jun 28, 2003 12:05 PM
  Reply

The Romans have their forums, the psychiatrists their Viennese cafés, the politicians their congresses, cyberculture their alt lists. Artists of all sects and creeds have their galleries, theaters and alternative venues. Dialogues are intrinsically tied to devoted spaces even when it becomes the city itself (such as with graffiti artists). Public artists and public art enthusiasts need to gather and organize just like any other community-of-interest, and not just as a subgroup of gallery artists. Public art institutions are slowly accomodating, supporting and promoting public works and offering their space to talks and documentation. But it is ultimately the responsibility of public artists to create their own communities. I think many contemporary artists disassociate from their surrounding communities in thinking of themselves as cultural or conceptual commentators, focusing their work on irony and anti-aesthetics rather than messages that can be integrated into audience's existing ideological frameworks. And in criticism/contempt/envy of community they resist broad collaboration and mutual support.

About public art: Public art that isn't architecture or urban planning is bound to be a subversion of an existing commercial, residential or industrial "forum"-space. Just like the AT&T solicitors that just walked into our office today uninvited, an uninvited artist is bound to subvert the intent of an environment. For me, the nature of public art seems to be to prove/ emonstrate the value of subverting the norms of that context. As conceptual artists, we may assume any subversion to be a worthwhile "stirring", but it will naturally create walls or open doors based on individual and community biases. Perhaps it is the failure of public art to demonstrate social worth to its participants or community of interest that creates this lack of support. And for the public-at-large it may be just the label of "art" that ostracizes.

Message was edited by: Helena Keeffe at Jun 28, 2003 12:07 PM


Helena Keeffe

Posts: 6
From: Minneapolis, MN
Registered: Jun 10, 2003
Response from Kevin Locke (Artist, Mpls)
Posted: Jun 28, 2003 12:22 PM
  Reply

well, it's a pretty complex question. I'm just going to throw out some thoughts and see what you make of them. I feel like an important distinction to make between public work and gallery work is that public work should be rooted in a community and an expression of that community's culture. Ideally communities would be strong enough and nurturing enough for creative public expression to emerge naturally from them. Of course, most communities in our society aren't that strong (for all sorts of social, political, and personal reasons). So, if you accept that our communities aren't strong and healthy (my own community of diy/anarchist/west bank/bohemian/whatever is a pretty complex mix of strength and disfunction) then a possible and important role of public art becomes to help strengthen and heal communities. And the way for this to happen is for creative people to be actively involved in what communities do exist.

Helena Keeffe

Posts: 6
From: Minneapolis, MN
Registered: Jun 10, 2003
Response from Rob Blackson (Curator, NY)
Posted: Jun 28, 2003 12:25 PM
  Reply

I feel that Kevin's response to public art as being rooted in community concerns isn't enough for me. This impetus of art as FUBU (made for us by us) is reductive in its scope and usually relies on a lack.  Thereby art heals a disficiency.  Looking for problems to solve.  This backs art into a corner of a quasi-public service and is often equated with a measure of success similar to other public services such as health care, gun control, or what have you.  These are often complex problems that need real money and real anwsers to solve and much of the art made in response to these such problems looks like one of those Flintstones band-aids - quirky and colorful but ultimately decoration.  Do smiles solve the problems the art is trying to address?  Rather than rely on community interests (community is a hopeful word that carries a stronger yearning for belonging than it ever delivers) it is sometimes more effectual to start with your own individual needs and desires and present them in a positive way to a public that is somewhat similar in its economic and political bracket and usually you will be amazed by the group that forms around your own enthusiasm and honesty of trying to rectify your own lacks.  This is also known as preaching to the choir.

jeziorska

Posts: 1
Registered: Oct 16, 2005
Re: Response from Rob Blackson (Curator / New York)
Posted: Oct 16, 2005 4:45 AM
  Reply

Hello. I would really like to met You. I belive my work could interest You.
I'm really anxious to attend Your Whitney talk,unfortunately i will be of for my presentaation at the Paris Photo then.I warmly invite You to www.agnesj.com. all the best, Agnes Jeziorska

Jimmy longoria

Posts: 112
From: Minnesota
Registered: Oct 6, 2005
Re: Response from Rob Blackson (Curator, NY)
Posted: Oct 30, 2005 3:38 PM
  Reply

> I feel that Kevin's response to public art as being
> rooted in community concerns isn't enough for me.
> This impetus of art as FUBU (made for us by us) is
> reductive in its scope and usually relies on a lack. 
> Thereby art heals a disficiency.  Looking for
> problems to solve.  This backs art into a corner of a
> quasi-public service and is often equated with a
> measure of success similar to other public services
> such as health care, gun control, or what have you. 
> These are often complex problems that need real money
> and real anwsers to solve and much of the art made in
> response to these such problems looks like one of
> those Flintstones band-aids - quirky and colorful but
> ultimately decoration.  Do smiles solve the problems
> the art is trying to address?  Rather than rely on
> community interests (community is a hopeful word that
> carries a stronger yearning for belonging than it
> ever delivers) it is sometimes more effectual to
> start with your own individual needs and desires and
> present them in a positive way to a public that is
> somewhat similar in its economic and political
> bracket and usually you will be amazed by the group
> that forms around your own enthusiasm and honesty of
> trying to rectify your own lacks.  This is also known
> as preaching to the choir.


I do not beleive community art to be a song. Rather it is the poetry that inspires the song and forces the choir to preach to the public.

coyote infinity

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