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PM SESSION: Dance's relationship to media
Posted:
May 15, 2005 3:19 AM
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QUESTION 1: HOW TO PROTECT, IMPROVE AND BRAINSTORM NEW RELATIONSHIPS WITH THE MEDIA IN A RAPIDLY CHANGING MEDIA WORLD? (convened by Philip Bither; session merged with...)
QUESTION 2: WHO CAN WE PAY AT WHAT MEDIA DEVICE TO EFFECTIVELY WRITE, CRITIQUE, PROMOTE DANCE & PERFORMANCE? (convened by Robert Haarman)
SUMMARY: report by Phillip Bither
Our theme was the changing relationship between dance and various media forms. There was quite a bit of discussion about newspapers, as there always is, but there was also a recognition that newspapers are generally in decline, while it’s essential that we continue to advocate with publishers and editors whenever newspaper coverage of dance declines, but that is just part of the equation. We need to recognize that, as a community, we need to look for other outlets for coverage, because we don’t see newspapers as, necessarily, the answer in the future.
Brainstorming and ideas about “other ways” to get media coverage: radio, tv, cable television, other kinds of publications – community newspapers, culturally specific newspapers, publications beyond the two daily newspapers. There was a great deal of conversation around new media sources. Younger people are primarily getting their information from the internet. All kinds of ideas are emerging like dance blogs, what the Fringe Festival does very well—post-performance on-line conversations, on-line journals. mnartist.org is trying to do more around dance. But new media needs to figure out ways to pay writers for their work on dance and to develop better filters for those forms.
There was also quite a bit of discussion around advocacy…national efforts to try to raise the visibility and interest in dance, as well as local efforts. There are interesting examples in Chicago and the Canada Council. How to develop better writers and new writers for the form? Some discussion around the fact that more and more people are making their decisions around the visual stimuli, so dance artists and dance companies need to create effective visual imagery of their performances to spark interest.
In the end we can to the conclusion that this is a pro-activist stance that each of us have to take in any of these responses --- whether it’s new media, advocacy within the print media or with broadcast media.
SESSION NOTES:
(No participant list)
We need to be activists and take matters into our hands --
State of Media Coverage:
1. Print: “Holy Grail” - newspaper coverage, community
Many dancers view getting press as the “Holy Grail”
…but not all young people read papers anymore. In a 21st century world you need to cultivate relationships.
2.Radio/TV/Cable television
a.How to get penetration on new programs i.e., All Things Considered (MPR)
b.KFAI program (new program)
c.Public TV- CNYC
3.New Media -- young people
§ dance blogs
§ fringe festival – everyday people review
§ on-line dance journals – Dance Insider
§ www.mnartistic.org
§ Need effective filters (no money paid to writers)
§ Dance Pad
1.Advocacy: Nation efforts CAN Council
Local Efforts (Chicago Documentary)
2.Development of new writers
· ADF (American Dance Festival)
· Dance USA/ and other service organizations
· Jerome Foundation – criticism/ investigation
Images – In a visual culture, images, web pages need to be stronger visually.
How to get word out to audiences outside of newspapers?
Pioneer Press regrouped – is writing reviews of dance again!
Dance writers are not getting places to publish.
Jim L – More focus on pictures/ visuals
On-Line websites need to be imbued with/aesthetic
· Art form of dance – have kiosks of dance at major venues
· Site specific dance as advertising (community and niche markets)
· Sports radio – we need to be more transparent/ more behind the scenes i.e., dance blogs
· Are choreographers thinking about audience?
Writing on-line
Dance Journals on-line
Dance Insider (Paul Ben-Izak)
untrained writers
unpaid writers
insider information
San Francisco Voice for Dance still survives in Bay Area (they do pay)
Journalism in training at American Dance Festival S. Carbaniou --training genres
Publishers & Editors –
Critics Conference – LA developing writers in theater, dance & music
Dance is seen as a Niche audience
We need to get statistics and evident to publishers
Fringe Festival – bigger audience
on-line reviews -- participation
local people
do something like that for dance
amazon.com
How to increase penetration of the news?
MPR – State of the Arts --- put is on regular news i.e., All Things Considered
Chris Riemenschneider (local music writer)– good example – demystify and clarify
Media 89.3 Advocacy for local artists
Media land on something
Fresh Air – Radio people are so loyal
Right on Radio -- get a show like that on dance
Special show on dance
Cable TV – channel 17 hits a lot of people
Channel 13 Metro Arts 9 pm – 9 am
tapes/ existing tape broadcast quality
interview people
We have power as consumers - boycott/ cancel subscriptions/ tell audiences to cancel subscriptions
NY Magazine dropped dance -- Caroline Miller – boycott NY magazine
CAN Council – interview non-dance people
a 14 minute piece:
advocacy effort
What dance really is like?
CHICAGO – mini-documentary once/month
visual -- dance companies – short documentary
Dance Criticism
Raise the level of criticism:
Dance USA
TCG
ASOL
Media and the Arts – NY TIMES criticism decline over 2 years
Data – a tool which should be an advocacy tool
More research materials
status report of national arts/ journalism Columbia
State of the Arts
Jerome Arts Criticism was going to launch a new program
Crack media gap via students
W. Wrosterstein??? – Lar Lubavitch
Groups taken to a performance
They talk about it
Get community engaged in this type of dialogue
Avenue to publishing
Sharon – Student criticism in theater
Otherway of publishing
National Dance Month (like National Poetry Month)
results in volunteers
Not media marketing piece
Do not despair
Deborah Jowett
A. Kisselgoff
B. Solohens
Public Insight Broadcasting (MP)
Recruit people in community in Minnesota
news
blogging
Media – whose eyes – owned by younger people
Arts journal – organization nationally
young readers – not at newspapers
What audience you want to reel
how
on-line – needs effective filter mechanism
hard to navigate
Prioritize/ filter
Simple = personalize news
Dance Pod Cast you go online and download radio shows
www.podcast-net is the pod-cast directory
I-poder Adam Curry
Range of outlets
Message was edited by: MN Dance Gathering at May 27, 2005 2:58 PM
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