mnartists.org: RicoLatino

Book-Trailer video

RicoLatino — Fri, 21 Sep 2012 07:14:06 GMT

[color=#000000][size= small]Rico Vallejos, copy and direction on Book-Trailer video[/color][/size] [color=#000000][size= small]Client: Author Cecily Sommers, Futurist[/color][/size] [color=#000000][size= small]Book: Think Like a Futurist[/color][/size] [size= small][color=#000000][size= small]I wrote the script and directed the shoot. You can view the video at [url=http://www.CecilySommers.com/book]www.CecilySommers.com/book[/url][/color][/size][/size]

Compasión

RicoLatino — Sun, 05 Aug 2012 00:01:39 GMT

This was part of a home health care campaign reaching the Latino community. My role: Copywriter and creative director for the campaign

Seguro

RicoLatino — Sat, 04 Aug 2012 10:58:34 GMT

Financial Services: Spanish-dominant Bilingual Mailer I did copy (English and Spanish) and creative direction My client had to execute a direct marketing program targeting Latino households in the U.S. They requested bilingual copy (English-Spanish) to address a list issue. I recommended making the piece "Spanish-dominant," meaning that most of the message would be in Spanish, with brief, to-the-point copy in English. Working with my client's art director and designer, I produced this SEGURO campaign (two pieces shown here), which won an ARC award by the Midwest Direct Marketing Association. ARC stands for Art, Copy, Response: The campaign exceeded all response rates in al the target markets.

Rosabelle's Story

RicoLatino — Fri, 03 Aug 2012 10:20:52 GMT

I served as Language and Culture Consultant on this video program, working with the production and post team. I provided editorial consulting, script transcreation and copy editing, music selection, and voice talent casting, direction and accent coaching. Also, I did talent work on this show: The English voice-over for the TV news story. This is a bilingual production: Besides the English version that you can watch here, we produced a Spanish version for Puerto Rico.

FUMAN

RicoLatino — Fri, 03 Aug 2012 10:07:24 GMT

Second-hand Smoke Awareness Campaign I did copy and creative direction. My client needed to communicate the negative health effects of exposure to environmental tobacco smoke. Focusing on Latino children in the U.S. for this program, they asked me to develop concepts for a campaign targeting Hispanic parents. The campaign included collateral (brochures), print (newspaper, magazines), poster (out-of-home) and other media vehicles. I developed several concepts, and working with a colleague, a designer, developed the client's final selection, the "FUMAN" campaign. In the first photo at left, the question translates as,[b]"Do your kids smoke much?"[/b] The campaign includes education on the health effects of exposure to second-hand smoke, particularly in children. The second photo shows another key message in the campaign, which translates as,[b]"If you smoke at home, so do your children."[/b] The third photo shows the call to action: [b]"Please don't smoke at home."[/b]

Grand Marais Sunrise

RicoLatino — Thu, 23 Sep 2010 22:12:24 GMT

Psychedelic Tepee

RicoLatino — Mon, 02 Aug 2010 21:15:47 GMT

North Woods Dream

RicoLatino — Fri, 23 Jul 2010 05:30:24 GMT

Burning

RicoLatino — Mon, 17 May 2010 04:13:37 GMT

Oregon Coastal Road

RicoLatino — Wed, 16 Dec 2009 01:38:44 GMT

Eugene Afternoon

RicoLatino — Wed, 16 Dec 2009 01:27:49 GMT

Pacific Northwest Autumn

RicoLatino — Wed, 16 Dec 2009 01:24:42 GMT

Nye Beach Dogs

RicoLatino — Wed, 16 Dec 2009 01:22:48 GMT

Oregon Coast Sunset

RicoLatino — Wed, 16 Dec 2009 01:20:11 GMT

Eugene Oregon Autumn

RicoLatino — Wed, 16 Dec 2009 01:08:10 GMT