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Seguro

SEGURO
SEGURO

Seguro | Media List


Statement

Financial Services: Spanish-dominant Bilingual Mailer

I did copy (English and Spanish) and creative direction

My client had to execute a direct marketing program targeting Latino households in the U.S. They requested bilingual copy (English-Spanish) to address a list issue. I recommended making the piece "Spanish-dominant," meaning that most of the message would be in Spanish, with brief, to-the-point copy in English.

Working with my client's art director and designer, I produced this SEGURO campaign (two pieces shown here), which won an ARC award by the Midwest Direct Marketing Association. ARC stands for Art, Copy, Response: The campaign exceeded all response rates in al the target markets.